ISA Fragrances Consulting

Fragrance Consultancy Plus…I serve as a bridge between my clients and the fragrance houses, and apply this expertise in a wide range of development, innovation, and cost-saving projects:

Product development & innovation…from idea to ‘on the shelf’, including PR, Marketing, and Distribution.

Develop core list of fragrance suppliers and write fragrance briefs. 

 Cost saving through reengineering fragrances, rationalization of fragrance / product portfolio and ‘perfume trains´.

 Develop marketing concepts.

 General advice on any fragrance issue in the field of body care, home care and fine fragrances.

 Mapping /improving the entire product – and fragrance – portfolio.

Analysis…of total product and fragrance portfolio and implementation of improvements (European / Global).

 Interim projects in marketing, sales, and product development.

Improvement of fragrance development processes.
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Folkert J. Sneep
Senior Vice-President Global Categories & Member Executive Board | Sara Lee

“Isabelle took on a major project for Sara Lee’s Ambi Pur Air Care business in 2008.

She re-engineered our top 30 perfumes, optimised our product portfolio by eliminating some 50% of our SKUs, developed a new “perfume shelf” for quick launches of line extensions and created so-called “perfume trains”, to increase efficiencies. 

Subsequently she did a similar exercise on the Sanex body care brand and product portfolio, initially for us at Sara Lee, from 2012 onwards for the new owner of the Sanex brand: Colgate Palmolive. Today, she still performs extensive duties for CP, where she is the core fragrance specialist for their European operations.

In short: Isabelle is a true professional, very knowledgeable, great to work with and super value: our savings beat her costs by 10:1!”