consultancy

As a fragrance consultant, I work for multinationals (FMCG and private label) as well as smaller, more ‘niche’ clients.

Examples of projects are:

-          Product development & innovation from idea to ‘on the shelf’ (including PR/marketing/distribution)

-          Analysis of total product and fragrance portfolio & implementation of improvements (European / Global)

-          Cost saving through re-engineering fragrances, rationalization of fragrance / product portfolio and ‘perfume trains´

-          Improvement of fragrance development processes

-          Development of core list of fragrance suppliers, writing of fragrance briefings

-          Development of marketing concepts

-          Interim projects in marketing, sales, product development